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DECENTRAL GAMES. —

Branding

In 2021, Decentral Games introduced DG Live, a groundbreaking business unit designed to enhance their metaverse ecosystem with immersive live experiences. The aim was to create a brand identity that would attract new users, secure investments, and elevate advertising efforts.

Decentral Games

2020

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Success Case: Branding and Marketing Strategy for DG Live
Client: Decentral Games
Project: Launch of DG Live

Background:
In 2021, Decentral Games introduced DG Live, a groundbreaking business unit designed to enhance their metaverse ecosystem with immersive live experiences. The aim was to create a brand identity that would attract new users, secure investments, and elevate advertising efforts.

Challenges: 

  • User Acquisition: Engaging new users in a competitive market.
  • Investor Attraction: Convincing key investors of DG Live’s potential.
  • Visibility: Maximizing advertising impact and brand awareness.

Strategy:
Digital Wave Group developed a comprehensive branding and marketing strategy focused on addressing these challenges. Our approach included:

  • Integrated Branding: Crafted a compelling visual identity and unique brand voice aligned with Decentral Games’ mission.
  • Metaverse Advertising Platform: Utilized a cutting-edge platform for targeted ad campaigns.
  • High-Impact Campaigns: Executed successful advertising for major crypto brands, including Binance and CoinGecko.
  • Virtual Launch Event: Launched Amnesia Ibiza, which achieved over 50 media mentions worldwide, generated over $50,000 in NFT sales, and significantly boosted revenue for the casino.

Execution:
Our team also managed all partner communications and coordinated cross-functional teams, ensuring seamless execution of initiatives. This hands-on approach fostered strong alliances and promoted collaboration across projects.

Results:

  • Media Coverage: The launch of Amnesia Ibiza resulted in 50+ media appearances globally.
  • NFT Sales: Over $50,000 in NFT sales were generated during the launch event.
  • Increased Revenue: Significant financial growth for the DG Live casino operations.
  • Brand Positioning: Established DG Live as a leading, engaging, and profitable brand in the metaverse.

Conclusion:
Through a strategic branding and marketing initiative, Digital Wave Group successfully positioned DG Live as a dynamic force in the metaverse, attracting a loyal user base and securing key partnerships.

Digital Wave Group.

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