Success Case: Virtual Launch of Amnesia Ibiza in Decentraland

Client: Decentral Games x Amnesia Ibiza
Project: Launch of Amnesia Ibiza Virtual Dance Floor and Promotional Campaign

Background:
The iconic Ibiza club, Amnesia, partnered with Decentral Games to bring the essence of its renowned nightlife to the virtual metaverse, creating the “Amnesia Ibiza Virtual” experience on Decentraland. This landmark event aimed to give attendees a fully immersive, virtual dance floor experience from anywhere in the world, marking a new era in virtual entertainment. With globally celebrated DJs and a seamless blend of Ibiza’s legendary atmosphere and cutting-edge virtual tech, the virtual event offered a revolutionary way to experience music, community, and digital assets.

Objective:
To create a captivating, immersive virtual launch event that not only replicates the electric atmosphere of Amnesia Ibiza but also drives brand engagement and NFT sales while building a solid user base for the Decentral Games-Amnesia Ibiza partnership.

Strategy and Execution:
We implemented an end-to-end marketing and content creation strategy focused on maximizing engagement, attendance, and revenue from NFT sales:

1. Landing Page Design: Created a dynamic, engaging landing page to provide visitors with an easy entry point to the event, offering information on DJ lineups, NFT sales, and event details.
2. Artist Flyers and Promotional Material: Designed eye-catching flyers showcasing the star-studded lineup, including world-famous DJs like Paul van Dyk, Benny Benassi, and Anfisa Letyago, ensuring the event attracted global attention.
3. Digital Advertising Campaign: Leveraged Google Ads, YouTube Ads, and targeted social media campaigns to maximize event reach and user acquisition, bringing the virtual club experience to a diverse audience of dance music enthusiasts and metaverse newcomers.
4. Social Media & Video Animations: Developed visually compelling social media content and animated videos to showcase the event’s immersive elements and drive user excitement and anticipation.
5. Investor Brochure Development: Crafted a professional investor brochure detailing the unique aspects of Amnesia Ibiza Virtual and its projected impact, successfully drawing interest from key investors.
6. NFT Promotion & User Acquisition: Executed a strategic push on NFT sales during the event, attracting both collectors and newcomers, with a total of $50,000 in NFT sales recorded within the 12-hour event.
7. Collaborative Advertising: Managed advertising campaigns with high-profile crypto brands like Binance, CoinGecko, and Theta, amplifying the event’s reach within the digital and blockchain communities.

Results:
The Amnesia Ibiza Virtual launch in Decentraland proved to be a massive success, drawing over 5,000 attendees and generating $50,000 in NFT sales within the 12-hour event duration. The event’s unique appeal and groundbreaking format received widespread media coverage, with over 30 features in top-tier digital publications and portals. This landmark virtual experience solidified Amnesia Ibiza’s presence in the digital space, introducing new avenues for brand engagement and setting a high standard for future virtual entertainment events.Conclusion:
This event highlighted the potential of virtual spaces to reinvent the entertainment landscape. By seamlessly integrating live music, user interaction, and NFT sales, the Amnesia Ibiza Virtual launch became an unforgettable digital experience and a pioneering step for the brand in the metaverse. Our marketing approach, designed to maximize reach, engagement, and revenue, has firmly established Amnesia Ibiza Virtual as a staple of Decentraland’s nightlife, promising more expansive and engaging experiences in the future.

https://www.amnesia.es/
https://cointelegraph.com/news/ibiza-without-ibiza-virtual-amnesia-dancefloor-launch-on-decentraland
https://edm.com/events/decentral-games-amnesia-ibiza-metaverse-superclub-launch
https://cryptobriefing.com/amnesia-ibiza-open-nightclub-ethereum-metaverse/
https://nftplazas.com/amnesia-ibiza-decentraland/
https://decentraland.org/events/event/?id=b4c581ab-aeca-4604-8c2e-519eade0d04e
https://www.cryptonewsz.com/decentral-games-and-amnesia-ibiza-launched-first-metaverse-music-festival/
https://electronicgroove.com/djenerates-amnesia-present-virtual-launch-party/
https://deeptechminimal.com/amnesia-ibiza-announces-a-collection-of-digital-arts-on-the-blockchain/
https://medium.com/predict/amnesia-ibiza-is-building-a-virtual-dance-club-in-decentraland-656396c2072f
https://clubbingtv.com/djenerates-and-amnesia-ibizas-party-in-the-metaverse/
https://europeangaming.eu/portal/latest-news/2021/04/26/91236/decentral-games-and-amnesia-ibiza-announce-partnership-to-develop-the-worlds-first-virtual-club-in-the-metaverse/
https://edmunplugged.com/2021/06/03/amnesia-ibiza-announces-unique-nft-digital-art-collection/